Blog Post # 8 - H&M Lookbook
I loved this H&M lookbook for Fall 2012. It featured the women's
collection and did an amazing job with it. Displaying the new clothes and trends
was clear and on point with the simple backdrop to set the focus on the models
and their wardrobes. I felt H&M also made their accessories and jewelry a huge
focal point and zoomed in on them throughout the lookbook. I preferred this type
of digital display of what they had to offer because it was calm and clean cut
with the music and the background. It allowed their featured merchandise to be
the focus and it made a fabulous presentation.
H&M - 'Passion for Red'
Very on trend collection with the peplum skirts, bejeweled collars, varsity jackets, and jewel tones. You get a strong image of what H&M is all about!
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