Blog # 9 - Coach creating hype!
Just in time for the holiday season...
Coach, the luxury handbag company,
has branched out and is becoming a lifestyle brand. Not only are they going
back to some original ways and styles in leather handbags, Coach is also
revamping in many other ways. The company has been incorporating new features
to become more of a ‘lifestyle’ brand, some of which include sunglasses, small
leather goods, scarves and hats, perfume, shoes and much more as time
progresses. As we know, Coach has been around for a long time, but with this
boost, the company is also bringing in their forces and getting the brand out
there. This is being done with digital videos, ones found on YouTube and also
commercials found on their website. One in particular, announced by WWD on
November 16th, is that Karmin will be joining a campaign with Coach
in which they will produce an original video to promote the holiday collection.
With those who are hyped to see the collection and those just simply fans of
Karmin, this will be a step in a great direction for both of whom are in the
fashion industry.
Coach also has used social media
and networking to create a way for clients to stay in touch and come back for
more. The use of Coach’s Facebook page has become a benefit to many customers.
The ability to get many coupons, like 25% off your purchase every so often, has
led many to utilize the page and get into the newest looks by Coach.
